California Content Standard 12.2.2
This interactive power point tells a story of Martha and the various economic choices she faces in the cupcake market. Several factors affect her demand for cupcakes: Income, Consumer Taste, Consumer Expectations, Substitutes, Market Size, and Complements. At the end of the lesson, students are also introduced to elasticity of demand. Download the lesson to see how it all unfolds.
* This lesson also complements Part 2 of the Cumulative Shark Tank Project.
Factors of Demand: Martha and Her Cupcakes